About Us

Built in Amarillo. Built for Early Decisions.

Bovisen™ was founded in 2007 in Amarillo, Texas—one of the most concentrated beef-feeding regions in the world. In this environment, bovine respiratory disease (BRD) isn’t theoretical. It’s one of the most common and costly health challenges in cattle, and the consequences of late detection are well understood.
From the beginning, our focus was simple: how do you spot health problems earlier, without adding labor or disrupting the animal?

Where It Started: Solving BRD in Beef Cattle

Visual observation alone often identifies BRD after performance has already been lost. Fever, on the other hand, is often one of the earliest measurable signs of illness—appearing well before obvious symptoms.
To close that gap, Bovisen’s original work focused on ear-based temperature monitoring, allowing health signals to be captured continuously without interfering with normal cattle behavior. That effort led to multiple patented designs and early systems built specifically for commercial cattle operations.

From a Single Disease to a Broader Capability

BRD was the proving ground—but it was never the end goal.
In solving BRD detection in beef cattle, Bovisen developed a broader capability: continuous, ear-based monitoring that identifies early changes in health. That same approach can support controlled research environments and dairy operations, where early detection, animal welfare, and reliable data matter just as much.
We expand carefully and deliberately—starting with problems that are well defined, economically meaningful, and grounded in real-world cattle management.

Our Approach

Start with real problems

We focus on health challenges that have clear operational and economic impact.

Prove it before expanding

Beef feedlots were our starting point. Broader applications build on that foundation.

Respect labor and animals

Technology should reduce guesswork, not create new work.

Stay practical

Clear signals, defined thresholds, and tools that work in the field.

Where We Are Today

Bovisen operates out of Amarillo and Dallas, Texas, staying close to the cattle industry that shaped our work from the start. We continue to develop tools that help producers, veterinarians, and researchers see health issues sooner and act with confidence.
Our goal hasn’t changed since 2007:
earlier detection, better decisions, and healthier cattle.

Designed to Work With Stockmanship

Bovisen is not meant to replace experienced cattle crews or veterinary judgment. It is designed to support earlier, more informed decisions.
When a potential issue is flagged, cattle are still visually assessed and managed according to established protocols. Over time, earlier signals can help reduce late pulls, limit chronic cases, and provide better insight into herd health trends—without changing how cattle are handled day to day.
If a system doesn’t fit naturally into existing workflows, it doesn’t belong in a commercial operation. That principle guides every product decision we make.

From Fever Tags® to Bovisen

The technology behind Bovisen was originally developed and deployed under the Fever Tags® name. Fever Tags established the core approach: continuous, undisturbed temperature measurement paired with alerts designed to fit real pen-checking workflows.
Over more than a decade of use, testing, and refinement, that foundation proved itself in both commercial and research settings. Bovisen builds directly on that work.
The name reflects a broader vision for connected cattle health, while maintaining continuity with the Fever Tags system that came before it. Fever Tags remains an important part of our history and technical lineage.